Saturday, September 30, 2006

SurveyUSA responds to an inquiry

I emailed SurveyUSA today to ask about how various polls make it to their website's posted lists. Jay Leve, a SUSA editor sent me the following response:

SurveyUSA operates under the following rules of engagement, which we believe are industry standard:

All SurveyUSA “public opinion polls” are public, and as such, SurveyUSA publishes the results and makes as much disclosure as possible about the methods used to conduct the research. Once a SurveyUSA “public opinion poll” enters the public domain, SurveyUSA has an obligation to answer any questions put to it, that would help the media, or a citizen (such as yourself) make sense of the data.

By contrast, SurveyUSA conducts “private market research” for businesses, media and some political organizations. Results of these market research studies are confidential to the entity which commissions them – provided that the entity does not in any way make public reference to the results. Once the entity releases some or all of the results of a SurveyUSA “private market research” study publicly, by issuing a press release, or in some other way trumpeting the results, then the results of that study enter the public domain, and SurveyUSA treats the research as though it were “public,” and SurveyUSA is obligated to answer questions put to it, as to how the research was conducted and what questions were asked of respondents.

So, basically, until WDBJ talks about any Goode/Weed surveys done since July 26, we won't be able to find any information on SUSA. Personally I don't think we'll hear the results any time soon. I don't think the numbers are as "sensational" for Virgil this time around.

The Internet is great, isn't it? You can go online, find information (or the lack thereof) and then contact someone to ask a question about it. If you're really lucky, they actually respond. Thanks, Jay, for getting back to me in about two hours. Now, if only the other email recipient would answer my question.


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